The ChiroBug is Here!

With love, we announce the birth of our ChiroBug!

Born: April 16, 2007 at 9:30 a.m.,
3,828 pounds, 161.1 inches long

Why the ChiroBug

The ChiroBug was created by Dr Scott N Grossman who is a business owner and car enthusiast (especially German cars). He has made it his mission to teach, promote and get chiropractic to the world. One of the ways he intended to do so is through advertising. He did a lot of research into advertising and found it to be very expensive. The results for such advertising are sporadic at best and for the most part the advertising for chiropractors is very dull. The deciding factor came when Dr Grossman spoke with a bill board company who wanted a 3-5 year commitment. The cost would exceed $3000 per month! Dr Grossman does run immediate response ads 2 times per year that are very successful but they are only for 1 month at a time. So his goal was to come up with something that was more cost effective but would be seen for a longer period of time. Essentially he wanted to create a “Top Of The Mind Awareness” campaign. While going through some paper work Dr. Grossman came across an idea he had a long time ago. On this piece of paper was a drawing of a VW Beetle with the words “what’s bugging you” written on the side. With his recent addition of his Cranberry location, this old idea brought a new light to his advertising dilemma. He brainstormed and created sketch after sketch in order to get all of his ideas ready for this masterpiece in the making.

Dr Grossman went to the local VW dealer, Billco Motors Inc., and discussed his idea with the salesman. “The whole dealership was a huge help!” exclaimed Dr Grossman who needed to special order the new fully loaded VW Beetle. When asked why he chose to use a VW Beetle, Dr Grossman explained “The VW Beetle is an icon. It has a certain recognition value; everyone knows what it is. Plus, a Lady Bug is a type of beetle and in our culture a lady bug is good luck.”

The next step was to find someone capable of reproducing this idea. Enter Ron Kirkpatrick of Ron Kirkpatrick Customs. His creativity and working knowledge of custom painting enabled Dr Grossman’s vision to become a reality. After months of anticipation the final product arrived, excuse me, was born on April 16th 2007.

After it was all said and done, the total cost of the car and custom paint was substantially less than any other form of year-round TOMA advertising. Plus the bug will be around for years and years to come.

“So we hope that you spot the ChiroBug and call one of our offices to discuss what’s buggin’ you!”

Follow the ChiroBug to find out what’s “buggin” u!

• Ladybugs and our ChiroBug are definitely good luck!

• Ladybugs are a type of beetle, so is the ChiroBug!

• Aphids are a ladybug’s favorite food. Our ChiroBug eats gas!

• When temperatures reach 55 degrees, ladybugs and our ChiroBug become active!

• Ladybugs, like our ChiroBug, go through complete metamorphosis!

• Not all ladybugs are female, but the ChiroBug is!

• A ladybug’s top speed is 15 miles per hour. The ChiroBug can go up to 160 mph!

• There are 350 species of ladybugs in our country but only 1 ChiroBug!

• The spots on a ladybug and on our ChiroBug fade as they get older!

• The ladybug and the ChiroBug use its antennae!